Subscriber growth and revenue are accelerating even as revenue per user declines. Udemy built its empire on a simple idea: anyone could create a course, and anyone could buy one. That marketplace model made Udemy famous and made millionaires out of its top instructors. Now the company is deliberately killing it. In Q3 2025 earnings call, Udemy’s CFO admitted they are “intentionally reducing” single course sales to push users toward subscriptions. The logic is straightforward: Udemy keeps 82.5%

Swayam is India’s national online course platform, designed to support the country’s National Education Policy, which entails improving access to quality education in India. At Class Central, we’ve been paying attention to Swayam since the very beginning. It launched in beta in 2016, and has now reached over 56 million enrollments with over 5.2 million certificates issued. It’s been growing rather fast. Swayam offers courses in a wide variety of disciplines, including from prestigious institut

Coursera announced job cuts on July 6, eight weeks after its merger with Udemy closed. The company didn’t say how many people were affected. The only number it gave was a cost, $8 million to $11 million. After digging around California’s website, I found that 59 people were laid off: 31 from Coursera’s Mountain View headquarters, and 28 from Udemy’s office in San Francisco. California only requires these notices for jobs in the state, so that isn’t the whole number. Based on what the two compa

How online courses providers shape their sites and content to appeal to the Google algorithm.